Make the decision. Keep it right.
Two services that cover the full life of a major decision — from the first hard question to the outcome, months later.
The Decision Advantage Engine (DAE)
When the stakes are high and the path isn't obvious, DAE gives you a structured, defensible answer — fast. We frame the real decision, surface every viable option, stress-test the assumptions, and score each path against what actually matters to your business. You get a clear recommendation, the reasoning behind it, and an honest read on the risks.
• A clear recommendation, not a menu of options
• Every claim traceable to evidence
• Sensitivity and scenario analysis — what has to be true for this to work
• Delivered in days, not weeks
Pulse Monitor — keep the recommendation working.
A decision that's right today can drift as conditions change. Pulse Monitor is an ongoing subscription that tracks the indicators behind your recommendation and alerts you when something moves enough to matter — so you adjust early, not after the fact.
PULSE ESSENTIAL
Quarterly cadence. Periodic check-ins on the key indicators behind your decision.
PULSE ACTIVE
Monthly cadence. Closer tracking with monthly review and recommendations.
PULSE STRATEGIC
Weekly cadence. High-touch, continuous partnership for your most consequential decisions.
Who we work best with.
Profit Pulse is built for owner-operators of $10M–$50M businesses facing decisions that are too important to get wrong. If you want a rigorous partner and a clear answer, we're a strong fit.
We're probably not the right fit if you're looking for a large-firm brand name on the invoice, or for someone to rubber-stamp a decision you've already made.