Consulting was due for a rebuild.
So we built it.
Why we built this.
Traditional consulting was built for a different era — when analysis was scarce, expertise was rare, and clients paid for access to knowledge that lived inside specialist firms.
That era is over.
AI now accelerates analysis to a degree that would have been unthinkable a decade ago. Yet most consulting firms still operate as though nothing has changed: same hourly rates, same six-week diagnostics, same hundred-page decks.
Profit Pulse was founded on a simple premise — there's a better way. Combine the rigor of structured decision intelligence with the speed of AI-accelerated analysis, applied by experienced consultants who know which questions actually matter. Deliver outcomes faster. Charge less. Earn the relationship through results, not hourly rate.
Five principles guide every engagement.
EVIDENCE OVER OPINION
Every claim should trace to specific evidence, not authority or reputation.
STRUCTURE OVER GUESSWORK
Good decisions come from a disciplined process, not a charismatic slide deck.
SPEED WITHOUT SHORTCUTS
AI lets us move fast while keeping the rigor a serious decision demands.
HONESTY ABOUT UNCERTAINTY
We show you how confident we are and where the risks sit — not just the answer we like.
OUTCOMES, NOT HOURS
We earn the relationship through results, priced on value — not billable time.
Team
Jason P. Crutchfield Founder & CEO Jason P. Crutchfield brings more than 30 years of senior leadership and structured decision-making discipline to Profit Pulse. He holds an MBA from Duke University's Fuqua School of Business, Bachelor of Science from the University of Alaska Anchorage, and served with the 2nd Battalion, 75th Ranger Regiment. Where he developed the operational discipline and mission focus that anchor his approach to every engagement. Jason's career spans more than three decades of senior leadership across the United States Intelligence Community, the Department of Defense, and the Department of Energy including domestic and international operations in austere environments. For a decade, he served as President of a specialized services firm operating exclusively in support of the U.S. Intelligence Community, directing global program portfolios exceeding $100 million. He subsequently served as Director of a $60 million+ aviation ISR (Intelligence, Surveillance, and Reconnaissance) portfolio supporting aircraft deployed globally in hostile environments and continues in key federal leadership roles supporting major national programs. Across these positions, Jason has trained hundreds of professionals in structured project management methods, Earned Value Management Systems (EVMS), leadership, communications, and related disciplines critical to executing high-stakes programs. Jason is a recognized EVMS / EIA-748 subject matter expert across all six process areas of the standard a niche federal specialty required by both the Department of Defense (under FAR 52.234-4 and DFARS 234.2) and the Department of Energy (under DOE Order 413.3B) for major capital projects. He is Six Sigma certified, a certified SCUBA instructor, and a certified commercial diver. He holds active DoD TS/SCI and DoE Q security clearances, and is the author of Space Debris: Clearing the Final Frontier (Immensum Press) a book bringing the growing crisis in Earth orbit to engineers, operators, regulators, and citizens. He is also a frequent speaker on program governance, decision discipline, and structured decision-making at scale. At Profit Pulse, Jason applies the same discipline that governs multi-billion-dollar federal programs and Intelligence Community operations to the strategic decisions of owner-operators. Every DAE engagement runs through structured decision analysis, sensitivity testing, and adversarial validation because the recommendation you receive should be as defensible as any program a federal auditor could review.
Keith Goeller Chief Technology and Security Officer Keith Goeller brings decades of senior technology leadership, financial operations discipline, and cybersecurity expertise to Profit Pulse. He holds an MBA from Tulane University's A.B. Freeman School of Business and a Bachelor's degree from the University of New Orleans, and served in the United States Marine Corps — where he developed the operational discipline and technical foundation that inform his approach to every engagement. Keith's career spans senior technology leadership across financial services, higher education, engineering and construction, and healthcare. He most recently served as Director of Technology at a Duke University-affiliated financial institution, and previously as Director of Information Technology at Duke University's Office of Licensing & Ventures — supporting technology commercialization and licensing operations at a top-tier research institution. Prior to that, Keith served as Chief Information Officer at a major engineering, construction, and design firm, where he directed IT strategy and enterprise infrastructure at the executive level. Earlier in his career, he built technical foundations at institutions across the healthcare, food and beverage, and international shipping industries. Keith completed the Duke University Cybersecurity Leadership Program at the Sanford School of Public Policy, earning a Cybersecurity Board Readiness Certificate — a credential designed to prepare executives and board members for the practicalities of leading in the modern cyber-threat environment. At Profit Pulse, Keith combines financial discipline, technology leadership, and cybersecurity expertise to build the operational foundation that lets our AI-augmented methodology work at scale. His work ensures that every client engagement — and every piece of client data that flows through it — is secure, financially sound, and technically defensible.
Dr. Stephanie Yarnell-Mac Grory, MD, PhD, MBA Chief Medical and Innovations Officer Dr. Stephanie Yarnell-Mac Grory brings a rare combination of clinical, scientific, and business expertise to Profit Pulse. She holds an MD and a PhD in Immunology and Microbiology from the University of Florida College of Medicine — graduating first in her medical school class — and an Executive MBA with Honors from Duke University's Fuqua School of Business, where she was named the Health Sector Management Leadership Award recipient and served as an FCCP consulting fellow. She completed post-graduate training at Yale University in Adult & Adolescent Psychiatry, Forensic Psychiatry, and Addiction Psychiatry — each at Yale's top-ranked program in its specialty. At Sanofi, Dr. Yarnell-Mac Grory serves as Global Medical Director for New Products and Innovation within the Vaccines Division, leading medical needs assessment for early and late-stage assets. She previously served as Chief Medical Officer of Serenity Digital Therapeutics and as Assistant Chief of Psychiatry and Chief of Forensic Services for the State of Rhode Island, where she was appointed by Governor Raimondo to the Opiate Overdose Taskforce. She holds an assistant clinical professor appointment at Yale School of Medicine and has been recognized as one of the University of Florida's "40 Under 40" alumni. At Profit Pulse, Dr. Yarnell-Mac Grory ensures our AI-augmented methodology meets the same evidentiary standards as peer-reviewed medical research. Her forensic and addiction psychiatry training — disciplines defined by high-stakes decisions under uncertainty — anchors the firm's commitment to defensible, evidence-grounded recommendations.